Transforming an Organization

Faced with the changes in women’s lives and a decline in membership in some of the local Junior League chapters, leaders of The Association of Junior Leagues International (AJLI) decided to take a look at how to position the organization for the future. “The world was changing and women’s lives were changing, but we were not changing,” says Susan Danish, Executive Director of AJLI. “We needed a new vision that would keep us on the cutting edge for the future.”

To identify this “new vision” AJLI began a process called the Strategic Roadmap for the Future, which involved research and analysis on how the organization could have greater community impact through its 155,000 members in the 293 Junior Leagues. AJLI tried to engage as many members as possible as well as non-members to understand the diverse issues affecting women and members.